B1

B1 pioneers within the vehicle modification space, not only by outputting true craftsmanship in the form of wraps, tints, engine tuning, mechanical upgrades and detailing, but also by uniquely positioning itself within the culture in which it exists as a peer of its clients: as much a petrolhead as they come.

B1’s existing brand showed promise and character, but it lacked real differentiation from other similar businesses and was neither simple nor polished enough to represent a level of professionalism in line with their work, nor did it demonstrate the driving force behind their business, its strong community.

Strategy

Having already traded for some years, B1 had established a patchwork strategy by way of trial and error while fighting for survival in a crowded market. Since the stresses of early business have dissipated, they have been left with a sense of confusion indicative of a lack of the aligned, defined and focused strategy essential for growth and direction.

Brand Audit

Core Values

Positioning

Messaging

Core Values

Messaging