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About
B1 is a one-stop shop for vehicle modification.
Project
Establish a solid identity for growth.
Role
Strategy, Identities, Social
B1's existing brand lacked alignment and direction, with decisions having been made with the goal of survival early on in a competitive market. Its identity stood as a patchwork of free mobile design apps and AI tools and came to be through trial and error.
After making a name for itself locally and experiencing substantial growth, it was time to establish a unique and well-positioned strategy and identity that better reflected the craftsmanship and passion behind the business.
B1's existing brand lacked alignment and direction, with decisions having been made with the goal of survival early on in a competitive market. Its identity stood as a patchwork of free mobile design apps and AI tools and came to be through trial and error.
After making a name for itself locally and experiencing substantial growth, it was time to establish a unique and well-positioned strategy and identity that better reflected the craftsmanship and passion behind the business.
Strategy
When developing a strategy to lead B1 into the next phase of their business, it was important to first bring together the fragments that were already proven to work. In their work they presented strong values of quality, creativity, and culture. These would become the Brand Pillars to drive the development of both its identity and its internal rituals and objectives.
When developing a strategy to lead B1 into the next phase of their business, it was important to first bring together the fragments that were already proven to work. In their work they presented strong values of quality, creativity, and culture. These would become the Brand Pillars to drive the development of both its identity and its internal rituals and objectives.
Verbal Identity
When developing a strategy to lead B1 into the next phase of their business, it was important to first bring together the fragments that were already proven to work. In their work they presented strong values of quality, creativity, and culture. These would become the Brand Pillars to drive the development of both its identity and its internal rituals and objectives.
When developing a strategy to lead B1 into the next phase of their business, it was important to first bring together the fragments that were already proven to work. In their work they presented strong values of quality, creativity, and culture. These would become the Brand Pillars to drive the development of both its identity and its internal rituals and objectives.
Visual Identity
When developing a strategy to lead B1 into the next phase of their business, it was important to first bring together the fragments that were already proven to work. In their work they presented strong values of quality, creativity, and culture. These would become the Brand Pillars to drive the development of both its identity and its internal rituals and objectives.
When developing a strategy to lead B1 into the next phase of their business, it was important to first bring together the fragments that were already proven to work. In their work they presented strong values of quality, creativity, and culture. These would become the Brand Pillars to drive the development of both its identity and its internal rituals and objectives.
Landing Page
When developing a strategy to lead B1 into the next phase of their business, it was important to first bring together the fragments that were already proven to work. In their work they presented strong values of quality, creativity, and culture. These would become the Brand Pillars to drive the development of both its identity and its internal rituals and objectives.
When developing a strategy to lead B1 into the next phase of their business, it was important to first bring together the fragments that were already proven to work. In their work they presented strong values of quality, creativity, and culture. These would become the Brand Pillars to drive the development of both its identity and its internal rituals and objectives.
Quote Builder System
With the ever-increasing volume of work the team experience, it was also essential to build a system that properly handled the enquiries coming through the door, freeing up time spent on the phone collecting details, and capturing all the necessary information in one place, reducing the chance for error. A multi-step quote-building system would be the best option, allowing both customers and staff to quickly browse and price services and share information.
With the ever-increasing volume of work the team experience, it was also essential to build a system that properly handled the enquiries coming through the door, freeing up time spent on the phone collecting details, and capturing all the necessary information in one place, reducing the chance for error. A multi-step quote-building system would be the best option, allowing both customers and staff to quickly browse and price services and share information.
